ROLLA is an independent Dominican artist from Hudson County, New Jersey — better known as HU$TLE COUNTY. Her sound and presence reflect where she's from: gritty, hungry, expressive, and unapologetically bold.

Her connection to music began in childhood, growing up surrounded by family deeply involved in music and always being part of it herself. That early exposure shaped her creative instincts and love for self-expression, which later evolved into a serious pursuit while attending cosmetology school. What began as experimentation quickly turned into purpose, leading to the release of her debut single, “Geek’d Out!”, on October 13, 2023. From that point forward, ROLLA fully committed to her path as an artist, channeling her experiences into a sound that blends contemporary rap and R&B with snappy lyricism and melodic versatility.

Moving fluidly between confidence and vulnerability, ROLLA creates music that feels both empowering and personal. Rejecting conformity and embracing individuality, she continues to carve out a lane that's authentic and intentional.

Entering her second official year as an artist, ROLLA releases her debut album, IT'S ROLLA PU$$Y!, an 11-track project executively produced by DamnKnox, with additional production from 070sebastian, XoutXavi, Tommy Parker, Cye Fyre, Hugaux Solaire, and Vincent Giovinazzo. The album features friends like CallMeMisfit, Broadday, and xarobaby, capturing ROLLA's energy.