DISCOVER

Spec Commercial • 2 min • PG
Directed by Kyle Apodaca
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"Discover" is a visually driven spec commercial exploring themes of identity and self-discovery, created around the Uniqlo brand.

How do we discover ourselves?

This 2-minute spec project showcases a stylistic approach to commercial storytelling, blending dynamic cinematography with grounded, relatable moments.

Written, Directed & Shot by: Kyle Apodaca
Production Support (G&E): John Manuel Gomez, Carsten Schlag
Release Year: 2024

Featuring:

  • William Ivan (Lead)

Director & Cinematographer

Kyle Apodaca

Kyle is a filmmaker with a sharp eye for visual storytelling. His work often explores identity, subcultures, and the quiet moments of reflection found in the everyday.